Some SelfBadge profiles are created by us, not by the person they are about, from public information on Wikidata. This page explains which people, what we take, why, and how you can claim, correct or remove a profile about you. We publish this here because Wikidata gives us no way to contact the people it describes.
Who is responsible
Buzz Dealer (Cyprus) Ltd, Agias Filaxeos 122A, Limassol 3087, Cyprus, operates SelfBadge and is the controller of this information. Contact: [email protected].
Which people we create profiles for
Living people who are publicly active in business, investment or public life, and who are on Wikidata with an English name and an English description (without one, a profile could not tell them apart from namesakes), and either:
- a Crunchbase person ID,
- an occupation among businessperson, entrepreneur, business executive, chief executive officer, investor, banker, philanthropist, diplomat and civil servant, or
- a position among chairperson, chief executive officer, mayor and ambassador.
We prefer people with few Wikipedia articles (0 to 5 Wikipedia and other Wikimedia pages): professionals who are often confused with namesakes, rather than celebrities.
We never create profiles of:
- people Wikidata records as deceased;
- people born before 1940, who may have died without Wikidata recording it. We read the birth year only for this check; we never keep or show it;
- people whose Wikidata description presents them as politicians (for example "British politician" or "Premier of ..."). The only public offices we include are mayor and ambassador, and only for people found through those offices;
- anyone who asked us to remove their profile.
Where the information comes from
Wikidata is a free knowledge base run by the Wikimedia Foundation. Its data is published under CC0 (no rights reserved). Photos come only from Wikimedia Commons, only with a free license, and are shown with their author and license. Every fact on a created profile says "from Wikidata" and links to the Wikidata page it came from, with the date we read it.
What we take, and what we never take
| We take | We never take |
|---|---|
| Name, other names and the short Wikidata description; occupations; employers and positions, with their dates (month and year at most); education and degrees; awards, with the year; official website; identifiers and account links (Wikidata, Crunchbase, ORCID, SEC CIK, LinkedIn and X); a photo only when it is on Wikimedia Commons with a free license. | Date of birth (the year is read only to leave out people born before 1940, and never kept), gender, citizenship, place of birth, home address, phone numbers, family members, and any photo that is not freely licensed. None of the special categories of data under GDPR Article 9: political party membership or political opinions, religion or beliefs, trade union membership, ethnic origin, health, sex life or sexual orientation. We also leave out positions at political parties, trade unions and religious organizations, and occupations that reveal them (such as political activist, trade unionist or clergy). |
Why we may do this (lawful basis)
We rely on legitimate interests (GDPR Article 6(1)(f)): helping people, AI assistants and search engines tell professionals apart from namesakes, and connect them correctly to their work, using information that is already public and openly licensed. We weighed this against your interests and limit what we do to protect them:
- only professional facts that are already public on Wikidata, never the sensitive or private details listed above, and no special-category data;
- no profiles of people presented as politicians (other than the public offices named above), or of people born before 1940;
- created profiles stay out of search engines: they ask search engines and AI crawlers not to index them (
noindex) and are left out of our sitemaps until the person claims them; - each fact shows where it came from, and you can claim, correct or remove the profile at any time, without an account;
- a removed profile is never created again.
We do not contact people individually: Wikidata holds no contact details, and finding them elsewhere would mean collecting more information about you, not less. This page is how we inform you instead (GDPR Article 14(5)(b)).
Claim, correct or remove your profile
- Claim it: press "Claim it" on the profile and sign in with LinkedIn or Google. Once it is yours, you decide what it shows, and whether it is indexed.
- Correct it: press "Correct it" on the profile, or use the report form, and tell us what is wrong.
- Remove it: press "Remove it" on the profile, or use the removal form. We email you a link; when you open it, an unclaimed profile is removed at once and added to our suppression list, so it is never created again. We keep only what is needed to recognize you in future imports (your Wikidata and other identifiers, and your name with your current employer).
- You can also write to [email protected]. We answer within 30 days.
Your rights
You have the rights of access, correction, erasure, restriction and objection described in our Privacy Policy. Because we rely on legitimate interests, you can object at any time, and we will remove the profile. You can also complain to the Commissioner for Personal Data Protection (Cyprus) (www.dataprotection.gov.cy), or to the data protection authority where you live or work.
How long we keep it
A created profile stays until it is claimed or removed. We do not update it from Wikidata after creating it, and never add facts to a profile someone has claimed. The suppression record of a removed person is kept for as long as we import from public sources, so that we can keep our promise not to create the profile again.